Overview
The Digital Marketing Master’s Degree at OpenVija is designed to provide in-depth knowledge of digital strategies and analysis. Develop skills in SEO, Google Ads campaigns, and analytics tools, with a focus on data-driven decision-making.
Student Profile
Marketing and advertising professionals, digital strategy managers, or recent graduates in related fields seeking an immersive experience in advanced digital marketing.
Program
Duration: 12 months
Language: English
Semester 1:
- Marketing Plan and Digital Strategy (5 ECTS): Market strategies, competition analysis, segmentation, and campaign design.
- Design and Creativity for the Omnichannel Client (3 ECTS): Methods to create integrated experiences across multiple digital platforms.
- Advanced SEO (5 ECTS): Advanced search engine optimization techniques, keyword analysis, and trends.
- SEM and Google Ads Strategies (4 ECTS): Design and optimization of campaigns, including Google Ads and social media advertising.
- Web Analytics and Data Management (3 ECTS): Use of web analytics tools, data interpretation, and performance-based content optimization.
- E-commerce (3 ECTS): Strategies for e-commerce platforms, focusing on user experience and conversion.
- Research Methodologies (3 ECTS): Qualitative and quantitative research methods applied to marketing.
- Branding, Email Marketing, and Digital Advertising (4 ECTS): Brand positioning strategies and personalized email and display campaigns.
Semester 2:
- Economic and Social Thought (3 ECTS): Analysis of social and economic trends impacting digital advertising.
- Inbound Marketing (3 ECTS): Lead generation techniques and content creation for each stage of the sales funnel.
- Social Media and Audience Profiles (3 ECTS): Social media strategies and adaptation to specific audience profiles.
- Regulation and Standards in Digital Marketing (3 ECTS): Data protection laws, copyright, and advertising policies.
- CRM and B2B Campaigns (3 ECTS): Use of CRM for marketing automation and campaign personalization.
- Leadership and Team Management (3 ECTS): Skills in team management, decision-making, and conflict resolution.
- Academic Internship (6 ECTS): Practical experience in digital sector companies.
- Master’s Final Project (6 ECTS): Comprehensive project applying the techniques and tools studied to solve a real-world case.
FROM 50.000 € TO 70.000 €
Enroll to this course Join Now